Simple SEO Truths

Creating Quality Content

Next, you will want to focus on the visible content of your
page. Many people online today are creating content that is
written specifically for the search engines. However, I would
advise you to optimize your content for your readers. Your
readers are the most important.

To rank for your targeted keyword phrases, you must include them
within your copy, but you must first ensure that your content is
appealing to your visitors. After you do this, you can then
weave your keywords into your copy.

You'll especially want to have your targeted keyword
phrase in the very first paragraph of your text.

Some other places you will want to include your keywords are in
the image alt attributes and within your heading tags. Place all
of your subtitles into header tags with your targeted keyword
phrases.

Internal Linking

Creating quality content for your visitors is crucial. However,
proper navigation and site structure can be just as important.

The search engines cannot fully index your site if it is not
properly linked together.

Every single page on your web site should be no more than 2
clicks away from the homepage.

Before you create your site, decide on which internal pages are
the most important in terms of ranking. Once you have gathered
15-20 of your most important pages, you will need to place them
at the side and bottom navigation of each one of your web pages.
This will ensure that the most possible pagerank is transferred
to those pages.

Each of these links should contain descriptive anchor text,
preferably targeted keyword phrases that you are wanting to rank
highly for. You should never make your web site visitors guess
what's on the other end with a link that says, 'click here'. Be
as descriptive as possible and your visitors will thank-you.

One of the best ways to structure your site is through the use
of hub pages. This is very similar to hubs on a spoke. At the
center is your homepage. On the homepage, you have a link to
each of the hub pages. The hub pages are basically small site
maps that are built into the navigation. Each hub includes a set
of information on a particular keyword or phrase. This is often
referred to as content layering. You can layer your site through
the use of sub-folders.