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SEO Case Study - Florida Dream Villas |
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Client: |  Florida Dreams is an Orlando villa rental company who specalise in villa rentals and sales in Florida.
http://www.floridadreamvillas.net/ | Category: | Real Estate; Property rental company; Villas in Orlando, Florida | Challenge: | Florida Dreams wanted to use its website (which was also designed and developed by E-telegence Ukraine) as an easy web tool to attract people who look for luxury Orlando vacation and Florida pool homes available for rent. The very high level of competition (more than 5,500,000) among villa rental websites in Florida made this task really interesting. That work required special approach and using of all our experience and skills. The keyword phrases needed to work with local and regional terms to attract both US and UK buyers and renters. To achieve these aims, potential Florida Dream Villas visitors needed to find the site for a range of keyword phrases which included Florida villas, luxury villas in florida, dream villa, etc. During our SEO Campaign we have developed an unique strategy of this web site optimization which includes the following: Complete SEO Health Check of the site Website Review and SEO planning Competitive analysis Keyword analysis and selection Meta tags and code enhancement Dynamic site map, RSS Feed and SEF URLs development W3C compliance and code problems fixingContent enhancement and keyword optimization Links building and exchange campaign Article SubmissionManual Web directories and catalogues submissionMonthly reports on the SEO work performed, analysis & SEO planning | Results: | We were reach the top positions in three major Search Engines (Google, Yahoo, MSN) by keyword phrases relating to Florida property rentals and Orlando vacation. The real web site ranking positions work equally well for US and UK searches. The site has got Google PR4 and more than 150 unique visitors per day. The orders number have risen. The quality links number have been increased up to nearly two thousands. | Positions: | Below are the search engine ranking results we were able to achieve for Florida Dreams client in the most popular search engines. Last updated: 4 August, 2006 |
Google search results at Google.com | Search Engine
Results Page | Keyword Phrase Searched | Total Number
of Matches | | #3 | florida villas | 10,300,000 | | #2 | orlando villas | 10,100,000 | | #1 | dream villas | 4,100,000 | | #1 | luxury villas florida | 6,010,000 | | #2 | orlando villa rental | 3,160,000 | | #1 | villas rent florida | 8,360,000 | | #1 | villas florida dream | 2,900,000 | MSN search results at MSN.com | Search Engine
Results Page | Keyword Phrase Searched | Total Number
of Matches | | #6 | florida villas | 1,398,439 | | #5 | orlando villas | 1,899,857 | | #1 | dream villas | 539,089 | | #1 | villas rent florida | 403,593 | | #1 | villas florida dream | 291,534 | Yahoo search results at Yahoo.com | Search Engine
Results Page | Keyword Phrase Searched | Total Number
of Matches | | #2 | florida villas | 8,030,000 | | #1 | orlando villas | 4,160,000 | | #1 | dream villas | 2,870,000 | | #1 | florida holiday villas | 3,710,000 | | #2 | villas rent florida | 2,940,000 | | #1 | villas florida dream | 1,080,000 |
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