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SEO Case Study - DMGT Opportunities |
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Client: |  The Daily Mail and General Trust (DMGT) is one of the largest and most successful media companies in the UK.
http://www.dmgtopportunities.com/ | Category: | Human resources; Media company; Vacancies in for publishing jobs | Challenge: | DMGT is well known UK company. It has interests around the world in Newspapers, TV, Radio, Exhibitions and Information Publishing. Therefore DMGT Opportunities website had a good visitors number. But the company management didn't have clear search engine strategy for it. They wanted to become stronger ranking positions, attract more attention to their company among potential employers and candidates, both in the UK and around the world, using boundless opportunities of the Web. To achieve these aims, visitors needed to find the site by keyword phrases such as daily mail, media jobs, publishing jobs etc. We have helped DMGT company to develop an effective strategy of their web site optimization which includes the following elements: Complete SEO Health Check of the site Website Review and SEO planning Competitive analysis Keyword analysis and selection Meta tags and code enhancement SEF URLs development W3C compliance and code problems fixingContent enhancement and keyword optimization Links building and exchange campaign Article SubmissionManual Web directories and catalogues submissionMonthly reports on the SEO work performed, analysis & SEO planning | Results: | We were reach the strong positions in three major Search Engines (Google, Yahoo, MSN) by keyword phrases relating to media and publishing jobs. The web site has listed on first pages for UK and 2nd-3rd pages by global keyword phrases. The site has got Google PR6 and more than 400 unique visitors per day. The number of quality links have been increased up to nearly two thousands. | Positions: | Below are the search engine ranking results we were able to achieve for DMGT Opportunities website in the most popular search engines. Last updated: 4 August, 2006 |
Google search results at Google.com | Search Engine
Results Page | Keyword Phrase Searched | Total Number
of Matches | | #1 | daily mail jobs | 167,000,000 | | #1 | media jobs uk | 237,000,000 | | #1 | publishing jobs uk | 43,500,000 | | #1 | jobs at the daily mail | 165,000,000 | | #2 | media jobs | 1,130,000,000 | | #3 | daily mail | 574,000,000 | | #4 | jobs uk | 619,000,000 | MSN search results at MSN.com | Search Engine
Results Page | Keyword Phrase Searched | Total Number
of Matches | | #1 | daily mail jobs | 4,346,259 | #1 | media jobs uk | 3,673,666 | | #1 | publishing jobs uk | 1,114,051 | | #1 | jobs at the daily mail | 4,497,593 | | #2 | public relations jobs uk | 797,384 | Yahoo search results at Yahoo.com | Search Engine
Results Page | Keyword Phrase Searched | Total Number
of Matches | | #2 | daily mail jobs | 64,800,000 | | #1 | media jobs uk | 60,200,000 | | #1 | publishing jobs uk | 11,100,000 | | #4 | media jobs | 291,000,000 | | #5 | public relations jobs uk | 6,330,000 |
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