Simple SEO Truths

Optimize Your Page for Targeted Keywords

There are many factors that will determine how your web pages
rank. However, one of the most important ones is that of a good
title. The title tag appears at the very top of the head
section. The words in the title tag will appear in the clickable
link on the search engine results page (SERP).

Your title tag should contain targeted keyword phrases that
reflect the copy on the page. The most important keywords should
appear near the beginning of the title tag, You must also keep
in mind that this should be a compelling title that would
attract searchers to want to know more.

Your title tag should focus on your primary keyword, but it
should also deliver a message. Use your title to mention
benefits, make an attention-grabbing statement, ask a compelling
question, or anything else that would set you apart from all of
the other pages competing against you. Your title should include
the main keyword you are targeting on that page as well as
entice visitors to click on your link.

Following the title tag are your Meta description and Meta
keyword tags.

You have probably heard that meta tags are dead and for the most
part that is true. However, you should still include them in
your web site because they allow you to control the description
of your listing in some of the search engines.

Your meta description can make the difference in someone
clicking on your link or choosing your competitor.

The meta description tag should be used for marketing purposes,
enticing people to click on your link as opposed to one of the
other 9 search results.

Meta keywords tags are a different story. Google pays absolutely
no attention to this tag: a result of spammers. As for the rest
of the search engines, meta keywords may be taken into account,
but they are still of very little importance.

I would advise that you use this tag for misspellings, technical
acronyms and synonyms. Using this technique, you may be able to
bring in some additional traffic for people looking for related,
but less popular keywords.